Tower Rush – Privacy Policy

Data We Collect

Tower Rush collects personal data necessary to provide and improve our services. This includes:

• Identity data – full name, date of birth, and government-issued identification
• Contact data – email address, phone number, and postal address
• Financial data – payment method details and transaction history
• Technical data – IP address, browser type, device identifiers, and login data
• Usage data – pages visited, betting activity, session duration, and preferences
• Communications data – records of correspondence with our support team

How We Use Your Data

We use your personal data for the following purposes:

1. To create and manage your Tower Rush account
2. To process deposits, withdrawals, and verify transactions
3. To comply with legal obligations, including anti-money laundering checks
4. To verify your age and identity as required by UK gambling regulations
5. To deliver relevant promotional communications where you have opted in
6. To improve platform performance and user experience
7. To detect and prevent fraud, cheating, and other prohibited activity

Legal Basis for Processing

Tower Rush processes your personal data under the following legal bases as defined by UK GDPR:

• Contract performance – processing necessary to fulfil our agreement with you
• Legal obligation – compliance with regulatory and statutory requirements
• Legitimate interests – fraud prevention, security, and platform improvement
• Consent – where you have explicitly opted in to marketing communications

Cookies

Tower Rush uses cookies and similar tracking technologies to enhance your browsing experience, analyse site traffic, and personalise content. Cookies may be session-based or persistent. You may manage your cookie preferences through your browser settings or via our on-site cookie consent tool. Disabling certain cookies may affect the functionality of the platform.

Data Sharing and Third Parties

Tower Rush does not sell your personal data. We may share data with carefully selected third parties only where necessary:

• Payment processors – to facilitate secure transactions
• Identity verification providers – to fulfil regulatory KYC obligations
• Regulatory authorities – including the UK Gambling Commission, where required by law
• Technology partners – who assist in operating and maintaining the platform

All third parties are contractually required to handle your data in accordance with applicable data protection law.

Data Retention

Tower Rush retains personal data only for as long as is necessary for the purposes for which it was collected, or as required by law. In line with UK gambling regulations, certain records must be kept for a minimum of five years following account closure. After this period, data is securely deleted or anonymised.

Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right of access – request a copy of the data we hold about you
• Right to rectification – request correction of inaccurate or incomplete data
• Right to erasure – request deletion of your data where legally permissible
• Right to restriction – request that we limit how we process your data
• Right to data portability – receive your data in a structured, machine-readable format
• Right to object – object to processing based on legitimate interests or for marketing

To exercise any of these rights, please contact our Data Protection team using the details on our website.

Data Security and Contact

Tower Rush implements industry-standard technical and organisational security measures to protect your personal data against unauthorised access, loss, or disclosure. If you have any concerns about how we handle your data, or wish to raise a complaint, you may also contact the Information Commissioner's Office (ICO) at ico.org.uk. For all privacy-related enquiries, please reach out to our team via the contact page on tower-rush.uk.